Privacy Policy

Who We Are

LTW Coaching LLC, doing business as Every Day Future (“Company,” “we,” “us,” or “our”), is a Washington State limited liability company providing coaching services. This Privacy Policy applies to our website at everydayfuture.work and all associated subdomains, as well as our coaching Services.

Information We Collect

Information you provide directly:

• Contact and intake information: name, email address, phone number (optional), and any information you share when submitting a contact or inquiry form.
• Booking information: scheduling data provided when booking a discovery call or session.
• Session content: notes, reflections, and communications shared in the course of coaching, including information shared in written or verbal sessions.
• Payment information: processed by third-party payment processors; the Company does not store full payment card data.

Information collected automatically:

• Usage data: pages visited, referring URLs, browser type, device type, and general geographic location (city/region level) via standard web analytics tools.
• Cookies and similar technologies: used for site functionality and analytics. See the “Cookies & Tracking Technologies” section below for details.

AI-assisted session data (with consent):

• Where you have consented, session transcripts, summaries, and pattern data may be processed through AI-enabled platforms (such as Sana or similar tools) to support coaching continuity.

How We Use Your Information

We use the information we collect to:

• Deliver and improve our coaching Services to you.
• Communicate with you about your engagement, scheduling, and program updates.
• Process payments and manage your subscription or enrollment.
• Support AI-assisted session continuity where you have consented.
• Analyze Site usage to improve functionality and user experience.
• Comply with applicable legal obligations.
• Protect the security and integrity of our Services.

We do not sell your personal information. We do not use your session content for marketing or advertising purposes.

Legal Bases for Processing

We process your personal information on the following bases:

• Contract performance: to fulfill our obligations in delivering coaching Services you have enrolled in.
• Legitimate interests: to operate and improve our Site and Services, communicate with you, and protect our business.
• Consent: for AI-assisted session recording and any optional communications you have opted into.
• Legal obligation: where required by applicable law.

Sharing of Information

We share your information only as described below:

• Service providers: Third-party vendors who assist in delivering our Services, including scheduling tools, payment processors, email communication tools, and AI-assisted session platforms. These vendors are contractually required to protect your data and use it only for the purposes we specify.
• Legal compliance: Where required by law, regulation, court order, or governmental authority.
• Safety: Where disclosure is necessary to prevent imminent harm to you or others.
• Business transfers: In connection with a merger, acquisition, or sale of assets, in which case your information may be transferred subject to equivalent privacy protections.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

AI-Assisted Tools & Third-Party Platforms

Where you consent to AI-assisted session features, your session data may be processed by third-party AI platforms (such as Sana or similar services). These platforms operate under their own terms of service and privacy policies. We recommend reviewing the applicable third-party policies before consenting.

The Company implements reasonable measures to select third-party tools that maintain appropriate data security and confidentiality standards. We are not responsible for the independent data practices of third-party platforms beyond our contractual obligations with them.

You may withdraw consent to AI-assisted processing at any time by contacting us at coach@everydayfuture.work. Withdrawal applies prospectively.

Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to support functionality and understand how the Site is used. Types of cookies we may use:

• Essential cookies: required for the Site to function properly.
• Analytics cookies: help us understand visitor behavior in aggregate (e.g., Google Analytics or similar).

You may disable cookies through your browser settings. Disabling essential cookies may affect Site functionality. We do not use cookies for cross-site advertising or behavioral tracking.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy and to comply with legal obligations. Session-related content is generally retained for the duration of your coaching engagement and a reasonable period thereafter to support continuity and record-keeping.

AI-assisted session data is subject to the data retention policies of the applicable third-party platform, in addition to the Company’s retention practices.

You may request deletion of your personal information at any time (see “Your Rights & Choices” below). We will honor such requests where not precluded by legal obligations or legitimate business necessity.

Your Rights & Choices

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your personal information.
• Withdraw consent for optional data processing (including AI session features).
• Object to or restrict certain processing activities.
• Receive your data in a portable format.

Washington State residents may have additional rights under the Washington My Health My Data Act or other applicable state law. To exercise any of these rights, contact us at coach@everydayfuture.work. We will respond within 30 days.

Children’s Privacy

Our Services are intended for adults and are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a minor, we will delete it promptly.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. You use the Site and Services at your own risk with respect to the security of information you transmit to us.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. For material changes, we will provide additional notice (such as an email to enrolled clients). Continued use of the Site or Services following the effective date of any update constitutes your acceptance of the revised Policy.

Contact

Questions, requests, or concerns about this Privacy Policy may be directed to:

LTW Coaching LLC DBA Every Day Future
Email: coach@everydayfuture.work
Washington State, USA